Liverpool Unveil 2025/26 Kits: Adidas Partnership Marks New Era for the Reds
Liverpool FC have officially launched their highly anticipated 2025/26 home and away kits, marking the beginning of a new decade-long partnership with Adidas. The release, which took place on 1 August 2025, has generated significant excitement among supporters, with both kits now available through the LFC Store, the club’s online shop, and official retail outlets across the UK. This move ends Liverpool’s five-year association with Nike and rekindles a historic relationship with Adidas, a brand synonymous with some of the club’s most iconic moments.[1][2][3][4]
Adidas Returns: A Historic Partnership Reignited for 2025/26
The Adidas-Liverpool partnership is not new territory for the club. Adidas previously supplied Liverpool’s kits during two significant periods: from 1985 to 1996, and again from 2006 to 2012. During these eras, the Reds lifted multiple major trophies, including three First Division titles, the FA Cup, and the League Cup.[3][4]
The new ten-year deal, confirmed in March 2025, is seen as a major commercial and sporting coup for Liverpool, aligning the club with one of the world’s leading sportswear manufacturers for the foreseeable future.[4]
2025/26 Home Kit: Classic ‘Strawberry Red’ with a Modern Touch
The 2025/26 home kit is a nod to tradition, featuring a vibrant ‘Strawberry Red’ base with clean white Adidas logos and trim. The design draws inspiration from the much-loved 2006-2007 Adidas kit, worn by club legends such as Steven Gerrard and Xabi Alonso, but with a more streamlined, collarless silhouette.[1][3]
The shirt is paired with matching red shorts and socks, creating a cohesive and instantly recognisable look. Subtle shield-shaped white piping outlines the torso, echoing the club’s heritage while maintaining a modern aesthetic.[3]
Home Kit Launch: A Celebration of Past and Present
The launch campaign featured both current stars—including Virgil van Dijk, Mohamed Salah, and Curtis Jones—and Liverpool legends such as Sir Kenny Dalglish and John Barnes. The event, highlighted by an Alice in Wonderland-inspired video, underscored the sense of continuity and renewal that the new kit represents.[4]
2025/26 Away Kit: Understated Elegance in ‘Wonder White’
The away kit for 2025/26 offers a minimalist yet stylish look, with a ‘Wonder White’ base complemented by red and black accents. The design includes a shielded Liver Bird crest and subtle references to Anfield’s historic Main Stand architecture.[1][3]
Black shorts and white socks complete the away ensemble, which has been praised for its smart, unfussy appearance. The kit is available in both replica and long-sleeve versions, catering to a wide range of supporter preferences.[1]
Where to Buy: LFC Store, Online, and High Street Availability
Both the home and away kits are now available for purchase at the LFC Store, the club’s official online shop, and through the LFC Store app. Supporters can also find the new kits at official retail locations across the UK.[2][4]
To celebrate the launch, Liverpool are offering a 10% discount for fans who purchase both the home and away shirts through official retail channels during the first week of sale.[4]
Fan Reaction and What’s Next: Third Kit and Training Range Awaited
Early fan response has been overwhelmingly positive, with many supporters welcoming the return of Adidas and the classic design ethos. Alongside the kits, Liverpool have also released a new training range, lifestyle collections, and accessories, further broadening the appeal.[2]
Anticipation is now building for the reveal of the third kit for 2025/26, with leaks and speculation already circulating online. The club is expected to unveil the third strip later in the summer, continuing the momentum of the Adidas relaunch.[1]
Sources :
[1] https://www.footyheadlines.com/2024/09/liverpool-25-26-home-kit.html
[2] https://www.liverpoolfc.com/news/out-9am-bst-liverpools-2025-26-adidas-home-and-away-kits
[3] https://www.espn.com/soccer/story/_/id/45876362/liverpool-look-ready-title-defence-new-kits
[4] https://www.liverpoolfc.com/news/lfc-and-adidas-start-10-year-partnership-and-reveal-new-home-and-away-kits
Information : This article was made by compiling with AI several sources available on the Internet, which the aim is to get both contrasted and comprehensive information.
